B2B platform for channels and market intelligence

The challenge

Channel operations need to connect information from products, partners, opportunities, campaigns, and market into a coherent digital experience. When data and content are scattered, it increases the effort to find information, guide partners, and coordinate commercial actions.

The solution developed

CISP1 developed a B2B application to centralize interaction with the channel ecosystem and apply AI to authorized data and content. The solution combines information organization, natural language queries, and intelligence to support the identification and development of opportunities. The objective is to reduce fragmentation and make commercial knowledge more accessible within the partner's workflow, while keeping sensitive information and rules protected by the access context defined in the project.

How the application works

• Integrates authorized data and content from the ecosystem.
• Structures information on products, partners, and opportunities.
• Provides AI-assisted search and interaction.
• Generates context and recommendations to support commercial actions.
• Records interactions and feeds market analyses.

Value for the operation

• Centralizes the digital channel experience.
• Reduces the time to locate relevant information.
• Increases consistency in the availability of commercial content.
• Improves the use of ecosystem data for decision-making.

Capabilities applied